Global Sports Nutrition Market Is Expected To Grow Exponentially Due To Growing Numbers Of Fitness Centers & Health Clubs

Sports nutrition products like sports supplements and drinks are consumed by bodybuilders and athletes to enhance their overall health, muscle growth, and performance. Sports nutrition products include protein bars, carbohydrate drinks, ready-to-drink protein drinks, isotonic drink powder, protein powders, energy bars, and other supplements. Sports drinks were traditionally consumed to replenish the level of water in the human body. But now, it is widely utilized as a supplement by bodybuilders and athletes globally. However, such products are undergoing a massive transformation due to recreational and lifestyle users.

A rising number of consumers are concentrating on preventive medication, self-care, and fitness. Furthermore, there is a growing risk of serious illness during the Covid-19 pandemic especially amongst patients suffering from heart diseases, diabetes, and obesity. Such an emerging landscape is likely to significantly propel the growth of the global sports nutrition market in the forthcoming years. The growing awareness among people regarding the availability of sports nutrition supplements will further support the growth of the market. The growth in a number of fitness centers and health clubs is likely to positively impact the growth of the market. These centers are focusing on consuming adequate nutritional content in food, which in turn is highly fostering the trend of consuming sports nutrition supplements in their daily lives.

However, a large number of geriatric and middle age population is engaging in support activities which will also boost the demand for sports nutrition supplements manifolds. In addition, urbanization is the key factor transforming and characterizing the massive change in lifestyle of people. A greater number of working women along with the wide adoption of ready-made food and drinks among people accentuate the demand for such nutritional supplements.

The global sports nutrition market can be segmented into distribution channels, products, and regions.

By distribution channel, the market can be segmented into brick & mortar and e-commerce. The brick & mortar segment accounts for the largest share in the global sports nutrition market.

By product, the market can be segmented into sports supplements, sports drinks, and sports foods. The sports supplement segment dominates the global sports nutrition market.

North America accounts for the largest share in the global sports nutrition market due to the growing number of health and fitness enthusiasts in the region. Furthermore, the easy availability of sports supplements in the region will also accentuate the growth of the regional market. In addition, the presence of prominent market leaders is likely to significantly escalate the growth of the regional market in the forthcoming years.

Asia Pacific is expected to be the fastest-growing region in the global sports nutrition market due to the growing urbanization along with the increasing disposable income of the people in the region.

Some of the significant players in the global sports nutrition market are Abbott Nutrition Inc., GNC Holdings, PowerBar Europe GmbH, Ultimate Nutrition Inc., Olimp Laboratories, GlaxoSmithKline PLC, Atlantic Multipower UK Limited, Clif Bar & Company, Post Holdings Inc., Yakult Honsha Co. Ltd., Reckitt Benckiser Group Plc., Otsuka Pharmaceutical Co. Ltd., Glanbia Plc., PepsiCo Inc., and The Coca-Cola Company. To cite, Lonza in September 2020 introduced TWK10, probiotic products for sports nutrition.

Global Sales Intelligence Market Is Likely To Spur Due To Adoption Of Artificial Intelligence In Sales Solutions

Sales intelligence is an ethical and systematic solution adopted by companies for gathering, analyzing, and managing the information that impacts the company’s plans, decisions, and operations in a long way. It extracts the actionable intelligence for tactical and strategic decision-making algorithms for organizations to connect to the consumer-centric market. The adoption of advanced technologies like artificial intelligence, machine learning, and others is likely to propel the adoption of sales intelligence solutions globally. These sales intelligence solutions assist marketers and salespeople in B2B spaces.

Sales Intelligence

There is a significant surge in requirements for effective solutions among small medium enterprises and startups to enhance their customer pace. Also, there is a need for data enrichment solutions to improve the business lead conversions, which in turn is likely to significantly escalate the growth of the global sales intelligence market in the forthcoming years. Artificial intelligence is likely to revolutionize lead conversions and sales optimization. Also, there is a significant spike in the adoption of artificial intelligence among several companies to enhance their market value and use such advanced technologies for analyzing big data sets. Furthermore, they also facilitate a surge in the utilization of technographics to identify the prospects and buying intent of customers, which in turn will also create lucrative growth opportunities in the global sales intelligence market.

Artificial intelligence-powered technology is assisting organizations, especially in the retail segment to progressively improve the productivity and efficiency of operations through real-time monitoring and problem-solving facilities. Companies are leveraging different platforms for scaling customer reach and marketing operations, including analytics, mobile, social, and cloud opportunities to capture a larger portion of the market with mass digitization campaigns powered by artificial intelligence. Sales intelligence solutions facilitate marketers with accurate information regarding the market trends and buyer’s intent, which in turn will improve the process of content creation and mapping. The accessibility to enriched data assists salespeople to execute the lead generation process efficiently.

Exponentially growing data volumes, low interest rates, and strict regulations are further supporting the organizations to reconsider the conventional strategies of businesses. All these factors are ultimately leading to the growth of the market.

North America accounts for the largest share in the global sales intelligence market due to the presence of a large number of sales intelligence solution-offering vendors. Furthermore, several tech giants and startups are innovating numerous efficient sales intelligence platforms for a wide range of end-users utilizing lead generation applications in the region.

Asia Pacific is expected to witness a significant growth rate in the forthcoming years due to the growing funding from key market leaders in developing efficient sales intelligence solutions, especially by fintech companies.

Some of the significant players in the global sales intelligence market are Zoom Information, Inc., Zoho Corporation Pvt. Ltd., Yesware, Inc., UpLead, UpLead, Relationship Capital Partners Inc. and RelPro, Inc., Oracle, LinkedIn Corporation, LeadGenius, Insideview,, GRYPHON NETWORKS, FullContact, EverString Technology, DueDil Ltd,, DEMANDBASE, INC., and Clearbit. To cite, in February 2019 announced its merger with Investor Group of Thomas H. Lee Partners, L.P., Black Knight, Inc., Cannae Holdings, Inc., Bilcar, LLC, and CC Capital.