Sales intelligence is an ethical and systematic solution adopted by companies for gathering, analyzing, and managing the information that impacts the company’s plans, decisions, and operations in a long way. It extracts the actionable intelligence for tactical and strategic decision-making algorithms for organizations to connect to the consumer-centric market. The adoption of advanced technologies like artificial intelligence, machine learning, and others is likely to propel the adoption of sales intelligence solutions globally. These sales intelligence solutions assist marketers and salespeople in B2B spaces.
There is a significant surge in requirements for effective solutions among small medium enterprises and startups to enhance their customer pace. Also, there is a need for data enrichment solutions to improve the business lead conversions, which in turn is likely to significantly escalate the growth of the global sales intelligence market in the forthcoming years. Artificial intelligence is likely to revolutionize lead conversions and sales optimization. Also, there is a significant spike in the adoption of artificial intelligence among several companies to enhance their market value and use such advanced technologies for analyzing big data sets. Furthermore, they also facilitate a surge in the utilization of technographics to identify the prospects and buying intent of customers, which in turn will also create lucrative growth opportunities in the global sales intelligence market.
Artificial intelligence-powered technology is assisting organizations, especially in the retail segment to progressively improve the productivity and efficiency of operations through real-time monitoring and problem-solving facilities. Companies are leveraging different platforms for scaling customer reach and marketing operations, including analytics, mobile, social, and cloud opportunities to capture a larger portion of the market with mass digitization campaigns powered by artificial intelligence. Sales intelligence solutions facilitate marketers with accurate information regarding the market trends and buyer’s intent, which in turn will improve the process of content creation and mapping. The accessibility to enriched data assists salespeople to execute the lead generation process efficiently.
Exponentially growing data volumes, low interest rates, and strict regulations are further supporting the organizations to reconsider the conventional strategies of businesses. All these factors are ultimately leading to the growth of the market.
North America accounts for the largest share in the global sales intelligence market due to the presence of a large number of sales intelligence solution-offering vendors. Furthermore, several tech giants and startups are innovating numerous efficient sales intelligence platforms for a wide range of end-users utilizing lead generation applications in the region.
Asia Pacific is expected to witness a significant growth rate in the forthcoming years due to the growing funding from key market leaders in developing efficient sales intelligence solutions, especially by fintech companies.
Some of the significant players in the global sales intelligence market are Zoom Information, Inc., Zoho Corporation Pvt. Ltd., Yesware, Inc., UpLead, UpLead, Relationship Capital Partners Inc. and RelPro, Inc., Oracle, LinkedIn Corporation, LeadGenius, Insideview, Infogroup.com, GRYPHON NETWORKS, FullContact, EverString Technology, DueDil Ltd, dnb.co.in., DEMANDBASE, INC., and Clearbit. To cite, dnb.co.in. in February 2019 announced its merger with Investor Group of Thomas H. Lee Partners, L.P., Black Knight, Inc., Cannae Holdings, Inc., Bilcar, LLC, and CC Capital.