Sports nutrition products like sports supplements and drinks are consumed by bodybuilders and athletes to enhance their overall health, muscle growth, and performance. Sports nutrition products include protein bars, carbohydrate drinks, ready-to-drink protein drinks, isotonic drink powder, protein powders, energy bars, and other supplements. Sports drinks were traditionally consumed to replenish the level of water in the human body. But now, it is widely utilized as a supplement by bodybuilders and athletes globally. However, such products are undergoing a massive transformation due to recreational and lifestyle users.
A rising number of consumers are concentrating on preventive medication, self-care, and fitness. Furthermore, there is a growing risk of serious illness during the Covid-19 pandemic especially amongst patients suffering from heart diseases, diabetes, and obesity. Such an emerging landscape is likely to significantly propel the growth of the global sports nutrition market in the forthcoming years. The growing awareness among people regarding the availability of sports nutrition supplements will further support the growth of the market. The growth in a number of fitness centers and health clubs is likely to positively impact the growth of the market. These centers are focusing on consuming adequate nutritional content in food, which in turn is highly fostering the trend of consuming sports nutrition supplements in their daily lives.
However, a large number of geriatric and middle age population is engaging in support activities which will also boost the demand for sports nutrition supplements manifolds. In addition, urbanization is the key factor transforming and characterizing the massive change in lifestyle of people. A greater number of working women along with the wide adoption of ready-made food and drinks among people accentuate the demand for such nutritional supplements.
The global sports nutrition market can be segmented into distribution channels, products, and regions.
By distribution channel, the market can be segmented into brick & mortar and e-commerce. The brick & mortar segment accounts for the largest share in the global sports nutrition market.
By product, the market can be segmented into sports supplements, sports drinks, and sports foods. The sports supplement segment dominates the global sports nutrition market.
North America accounts for the largest share in the global sports nutrition market due to the growing number of health and fitness enthusiasts in the region. Furthermore, the easy availability of sports supplements in the region will also accentuate the growth of the regional market. In addition, the presence of prominent market leaders is likely to significantly escalate the growth of the regional market in the forthcoming years.
Asia Pacific is expected to be the fastest-growing region in the global sports nutrition market due to the growing urbanization along with the increasing disposable income of the people in the region.
Some of the significant players in the global sports nutrition market are Abbott Nutrition Inc., GNC Holdings, PowerBar Europe GmbH, Ultimate Nutrition Inc., Olimp Laboratories, GlaxoSmithKline PLC, Atlantic Multipower UK Limited, Clif Bar & Company, Post Holdings Inc., Yakult Honsha Co. Ltd., Reckitt Benckiser Group Plc., Otsuka Pharmaceutical Co. Ltd., Glanbia Plc., PepsiCo Inc., and The Coca-Cola Company. To cite, Lonza in September 2020 introduced TWK10, probiotic products for sports nutrition.